About Us

Prismavita Food (PT Prismavita Mazaya Semesta) was officially established on April 8, 2025, by Ahmad Prasetyadi, who brings over a decade of experience in Indonesia’s sharia financial and digital marketing industries. Born from a vision to make healthy, sustainable food accessible to everyone, Prismavita Food is inspired by local wisdom, everyday needs, and the richness of Indonesia’s natural heritage.

We believe food is more than taste—it is an investment in health, clarity, and joy. Guided by the values of Compassion, Innovation, and Sustainability, we craft products that are wholesome, meaningful, and respectful to both people and the planet. Our journey begins with local farmers and communities, ensuring that every ingredient is nurtured with care and transformed into products that preserve goodness from source to table.

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This spirit comes alive through HerbaHype, a botanical drink powder inspired by Indonesia’s spice heritage, designed to support immunity, natural detox, and everyday wellness in a modern, practical way. Alongside it, Potazo reimagines kentang mustofa as a contemporary snack that delights with flavor while empowering Wonosobo’s potato farmers and creating added value for local agriculture.

Looking ahead, Prismavita Food is committed to continuously expanding its portfolio with innovative creations—building a trusted name in healthy, sustainable food and shaping a future where people, communities, and the environment thrive together.