Nurturing Goodness
Prismavita Food (PT Prismavita Mazaya Semesta) was officially established on April 8, 2025, by Ahmad Prasetyadi, who brings over a decade of experience in Indonesia’s financial and digital marketing industries. He then embarked on an entrepreneurial journey driven by a vision to make healthy, sustainable food accessible to everyone. Inspired by local wisdom, everyday needs, and the richness of Indonesia’s natural heritage, he set out to create a food company where health, taste, and sustainability walk hand in hand.
Our Philosophy
We believe that food is more than taste—it is an investment in health, clarity, and joy. Guided by the values of Compassion, Innovation, and Sustainability, every product is carefully crafted to deliver real benefits while honoring both people and the planet.
From Nature to You
Our journey begins with local farmers and communities, ensuring that every ingredient is nurtured with respect for nature and transformed into creations that preserve goodness from source to table. In this way, we cultivate harmony between humanity and the earth—for today and for generations to come.
Our Vision
Our vision is to become a trusted name in healthy, sustainable food—transforming everyday choices into nourishment and inspiration for a better quality of life, while protecting the environment and ensuring a brighter future.
What We Create
Prismavita Food is home to HerbaHype, a botanical drink powder that combines traditional herbs with modern wellness, and Potazo, an authentic kentang mustofa reimagined as a contemporary snack. Both brands reflect our passion for creating products that are wholesome, flavorful, and aligned with sustainable living.